Designed and created by Behind Bars, the Johnnie Walker tasting Sesssions were hosted in bars, businesses and private homes all over Australia in a bid to introduce consumers to this most iconic of all whiskies.
We created two bespoke training sessions. One focussing on Johnnie walker Black, and a deluxe session focussing on the deluxe range of Gold, Green and Blue.
More than 3000 consumers went through the porgram over a two year period.
