Aboard the James Craig, a fully-restored 1874 three-masted barque, Johnnie Walker Blue Label revealed it’s newly-crafted bottle to Australia, and Behind Bars were there to ensure this beautifully crafted whisky was enjoyed by guests atop the high seas in its globally-recognised signature serve.
Behind Bars
Johnnie Walker Blue bottle relaunch
Client: Johnnie Walker
Other Events Projects
In 2010 the Blank_Space gallery and Smirnoff vodka put on one of the great cultural collaborations to be seen in Sydney.
Job: The Smirnoff Black Room 2010
The newest member of the JW family was launched upstairs at the Bellevue Hotel to Sydney's top media personalities.
Job: JW Double Black Media Launch 2011
Behind Bars bar management oversaw the service of signature Johnnie Walker cocktails and whisky to 300 guests, including personal drinking experiences of the unique Johnnie Walker Blue Label with guests such as Grant Hackett. 
Job: An Evening with Johnnie Walker - Walking with Giants
The Spring Racing Carnival – Melbourne, is one of our largest activations on the calendar each year.
Job: Spring Racing Carnival 2010 & 2011
The Smirnoff Nightlife Exchange Project is a global activation involving 50 countries, who “swap” their nightlife with a sister country for one night only. 
Job: Smirnoff Nightlife Exchange Project 2010 & 2011
Schweppes Australia launched it fabled new product ‘Elixir – The Dark Mixer’ in Sydney and Melbourne in 2011, with Behind Bars managing all theming, creative, logistics, staffing and drinks.
Job: Schweppes Elixir Launch
The media launch for MasterChef 2011 saw Smirnoff vodka and Ocean Spray juice come together to give the country’s food aficionados a taste of Turkish Delight cocktails.
Job: Masterchef Launch
Over a two-day period, Behind Bars managed four different bars and event experiences including a Bundaberg Rum night, a Smirnoff immersion event, as well as a luxury drinks experience led by Ketel One vodka and Johnnie Walker Blue Label.
Job: Diageo Roadshow 2010
A total of 90 of the country’s up and coming bar professionals came together for this event on Queensland’s Gold Coast.
Job: Cuervo Bartender Day Out
Hosted during Sydney Bar Show week, bartenders from all over Australia gathered to sample the amazing range of luxury tequilas offered by Cuervo, including Platino, Reserva de la Familia and, of course, the sublime and rare 250.
Job: Cuervo 250 Sydney Harbour Cruise
