The Guinness 5 c’s training was launched as part of the Guinness Black Book Program in 2010 and saw specially trained Guinness Ambassadors conduct Guinness beer academies all over Australia.
A hands-on and indepth session on all things beer we created a module that covered all styles of beer, as well as naturally focussing on perhaps the most iconic beer brand of all time: Guinness.
In the session attendees got to experience all aspects and ingredients of beer production as well as all relevant bar applications including perfect pours.


