As part of Bundaberg’s repositioning, Behind Bars created a concept where bartenders could come and learn about the brand’s rich heritage and history.
Built as a small maze, bartenders could explore Bundaberg’s past as Australia’s national spirit, before arriving at a small bar where tasty rum drinks were served up by leading industry professionals.
A sampling station of new products was also available.
Job: Jose Cuervo – BarShow 2011
A huge hit at Whisky Lives across the world, we also decided to debut Zacapa at the first Whisky Live event in Australia.
Job: Zacapa Rum – Whisky Live
Whisky Live is the leading whisky event for consumers on the global stage, and 2010 saw the first year of this event making its way to Sydney.
Job: Talisker Single Malt Scotch Whisky - Whisky Live – 2010
Taste of Sydney is a large outdoors food, wine and drink fair staged in the beautiful Centennial Park during summer. The 4 day event draws over 20,000 guests and is the premier consumer restaurant event of the year.
Job: Zacapa Rum – Taste of Sydney 2011
Zacapa is a sensational rum from Guatemala, distilled from virgin sugar cane honey & aged using a complex solera system at 2300 metres above sea level at the ‘House Above the Clouds. A legend amongst bartenders, it was time to share the brand experience w
Job: Zacapa Rum – Taste of Melbourne 2010
Taste of Sydney is a large outdoor food, wine and drink fair staged in the beautiful Centennial Park during summer. The four-day event draws over 20,000 guests and is the premier consumer event of the year.
Job: Johnnie Walker - Taste of Sydney 2011
Behind Bars has led the on-premise launch of Schweppes new mixer Elixir and as part of this program created a bespoke stand for Bar Show.
Job: Schweppes Elixir – BarShow 2011
This year’s Schweppes stand was designed by a digital agency that offered a 3D interactive experience for visitors to the stand whilst Behind Bars was charged with preparing and serving delectable cocktails using the Schweppes portfolio of brands.
Job: Schweppes – BarShow 2010
The stand built for Johnnie Walker for the 2010 Bar Show was a huge success and has since been replicated at Taste festivals, Cocktail Island and various other events. 
Job: Johnnie Walker Deluxe range – BarShow 2010
During its time of execution, the Smirnoff Black Copper Cup was the country’s number one cocktail competition. No other bartender competition saw as many bartenders compete to win, nor did any other have such a challenging format for the finals. 
Job: Smirnoff Copper Cup - BarShow 2008 Awarded Stand of the Year
Stand of the Year The Alchemy stand at BarShow 2007
Job: Alchemy BarShow Stand 2007
RESERVE’s World Class program is the world’s premier bartending competition. Up to 30 countries participate in this unique program globally each year with the quest to find the world’s best bartender.
Job: World Class - BarShow 2009
