The Australian bar industry has a primarily untrained work-force, hence the Alchemy Program was developed to dramatically improve bartender skill, knowledge and consistency.
It was this notion of transformation that lead to the name 'Alchemy', whilst the ethanol molecule formed the basis for the logo.
Client Requirements: Identity, sales tool, website, advertising, How To videos, hype video, drink photography, visual teaching aids.
Job: Schweppes Gin & Tonic Competition
Behind Bars creative team designed a 25 metre timeline detailing the heritage of Bundaberg Rum and it's production processes.
Job: Bundaberg Rum Production & History walls
A six Metre timeline detailing the history of the Johnnie Walker brand.
Job: Johnnie Walker Timeline
32 page Leather bound brochure featuring luxury Reserve® branded bar equipment for the on-premise.
Job: Reserve Visibility Brochure
Hand crafted linen napkins were created specifically for the Sangreita serve
Job: Don Julio Sangrita Serve Napkins
A logo and venue material was created for this new Sydney bar
Job: Eau-de-Vie Branding
A hand crafted much loved book created for Smirnoff on the History of Vodka
Job: Smirnoff History of Vodka
A 16 page sales tool was created, outlining each of the modules, the program's benefits and how to register
Job: Alchemy Info Brochure
Alchemy Ad Campaign
Job: Alchemy Advertising
An extensive website was designed for students to access training information
Job: Alchemy Website
