The Alchemy stand at BarShow was the first to break the mold of drinks companies simply offering samples and tastings.
In the spirit of the program, the stand was designed to be a place where bartenders could come to learn, rather than just try drinks.
The entrance to the stand was in the form of an old apothecary where our hosts would explain the program, what it does and how the program can help bars’ service standards and in turn their profitability and staff retention.
As part of the educational component of the stand we brought the distillery experience to life by having stations that showed the theories of fermentation, distillation, filtration and ageing.
Finally we had a small masterclass room at the rear of the stand where some of Australia’s leading bar professionals shared their knowledge and passion about the industry.
