ABOUT US
Behind Bars is a boutique consultancy agency specialising in on-premise marketing, communication and brand building.
The first and only company of its kind in Australia, Behind Bars is uniquely positioned to facilitate the communication process between clients and the on-premise landscape.
Through the creation of tailored industry strategies we connect through ambassadors, competitions & incentives, on-premise relevant design & creative, trade & consumer PR, complete training solutions as well as events; all seamlessly implemented by our team of experienced project managers.
Behind Bars also specialises in building credentials and brand passion amongst consumers through targeted RM Campaigns, professional tasting programs and other direct marketing.
The leading consultancy group for the drinks industry We pride ourselves on being passionate, nerdy and knowledgeable about all things alcohol and drinks related.