Behind Bars

Behind Bars

The Schweppes G&T competition enticed bartenders to submit their best Gin & Tonic recipe in a bid to win a trip to New York City.Job: Schweppes Gin & Tonic Competition Behind Bars creative team designed a 25 metre timeline detailing the heritage of Bundaberg Rum and it's production processes.Job: Bundaberg Rum Production & History walls A six Metre timeline detailing the history of the Johnnie Walker brand.Job: Johnnie Walker Timeline 32 page Leather bound brochure featuring luxury Reserve® branded bar equipment for the on-premise.Job: Reserve Visibility Brochure Created for Johnnie Walker, this video takes us through the experience of how to best enjoy Johnnie Walker Blue LabelJob: Johnnie Walker Blue Label Signature Serve Video We created product imagery for the new Schweppes product, Elixir. The photography will be used in sales tools, competitions and as brand imagery.Job: Schweppes Elixir Photography As the love for tequila continues to rise and bartenders yearn for more and more information, it was fitting that Jose Cuervo ran a series of mini master classes on tequila in general and the deluxe portfolio of Jose Cuervo in particular.Job: Jose Cuervo – BarShow 2011 In 2010 the Blank_Space gallery and Smirnoff vodka put on one of the great cultural collaborations to be seen in Sydney. Job: The Smirnoff Black Room 2010 The newest member of the JW family was launched upstairs at the Bellevue Hotel to Sydney's top media personalities.Job: JW Double Black Media Launch 2011 Behind Bars bar management oversaw the service of signature Johnnie Walker cocktails and whisky to 300 guests, including personal drinking experiences of the unique Johnnie Walker Blue Label with guests such as Grant Hackett. Job: An Evening with Johnnie Walker - Walking with Giants The World Class program is Australia’s pre-eminent bartending and cocktail competition and is a hotly contested title where the national winner goes on to compete on the global stage with bartenders from all over the world.Job: World Class 2011 The World Class program is Australia’s pre-eminent bartending and cocktail competitionJob: World Class 2010 The most influential cocktail competition of its time, The Smirnoff Black Copper Cup saw record numbers of bartenders vye for a place in its final. Job: SMIRNOFF BLACK COPPER CUP 2010 The most influential cocktail competition of its time, The Smirnoff Black Copper Cup saw record numbers of bartenders vye for a place in its final. Job: SMIRNOFF BLACK COPPER CUP 2009 Featuring the ethanol molecule, the Alchemy logo represents knowledge and precisionJob: Alchemy Branding A huge hit at Whisky Lives across the world, we also decided to debut Zacapa at the first Whisky Live event in Australia.Job: Zacapa Rum – Whisky Live Whisky Live is the leading whisky event for consumers on the global stage, and 2010 saw the first year of this event making its way to Sydney.Job: Talisker Single Malt Scotch Whisky - Whisky Live – 2010 Taste of Sydney is a large outdoors food, wine and drink fair staged in the beautiful Centennial Park during summer. The 4 day event draws over 20,000 guests and is the premier consumer restaurant event of the year.Job: Zacapa Rum – Taste of Sydney 2011 Zacapa is a sensational rum from Guatemala, distilled from virgin sugar cane honey & aged using a complex solera system at 2300 metres above sea level at the ‘House Above the Clouds. A legend amongst bartenders, it was time to share the brand experience wJob: Zacapa Rum – Taste of Melbourne 2010 Taste of Sydney is a large outdoor food, wine and drink fair staged in the beautiful Centennial Park during summer. The four-day event draws over 20,000 guests and is the premier consumer event of the year.Job: Johnnie Walker - Taste of Sydney 2011 Behind Bars has led the on-premise launch of Schweppes new mixer Elixir and as part of this program created a bespoke stand for Bar Show.Job: Schweppes Elixir – BarShow 2011 This year’s Schweppes stand was designed by a digital agency that offered a 3D interactive experience for visitors to the stand whilst Behind Bars was charged with preparing and serving delectable cocktails using the Schweppes portfolio of brands.Job: Schweppes – BarShow 2010 The stand built for Johnnie Walker for the 2010 Bar Show was a huge success and has since been replicated at Taste festivals, Cocktail Island and various other events. Job: Johnnie Walker Deluxe range – BarShow 2010 As part of Bundaberg’s repositioning, Behind Bars created a concept where bartenders could come and learn about the brand’s rich heritage and history.Job: Bundaberg Rum – BarShow 2010 During its time of execution, the Smirnoff Black Copper Cup was the country’s number one cocktail competition. No other bartender competition saw as many bartenders compete to win, nor did any other have such a challenging format for the finals. Job: Smirnoff Copper Cup - BarShow 2008 Awarded Stand of the Year Stand of the Year The Alchemy stand at BarShow 2007Job: Alchemy BarShow Stand 2007 RESERVE’s World Class program is the world’s premier bartending competition. Up to 30 countries participate in this unique program globally each year with the quest to find the world’s best bartender.Job: World Class - BarShow 2009 The Spring Racing Carnival – Melbourne, is one of our largest activations on the calendar each year.Job: Spring Racing Carnival 2010 & 2011 The Smirnoff Nightlife Exchange Project is a global activation involving 50 countries, who “swap” their nightlife with a sister country for one night only. Job: Smirnoff Nightlife Exchange Project 2010 & 2011 Schweppes Australia launched it fabled new product ‘Elixir – The Dark Mixer’ in Sydney and Melbourne in 2011, with Behind Bars managing all theming, creative, logistics, staffing and drinks.Job: Schweppes Elixir Launch The media launch for MasterChef 2011 saw Smirnoff vodka and Ocean Spray juice come together to give the country’s food aficionados a taste of Turkish Delight cocktails.Job: Masterchef Launch Aboard the James Craig, a fully-restored 1874 three-masted barque, Johnnie Walker Blue Label revealed it’s newly-crafted bottle to Australia, and Behind Bars were there to ensure this beautifully crafted whisky was enjoyed by guests atop the high seas in Job: Johnnie Walker Blue bottle relaunch Over a two-day period, Behind Bars managed four different bars and event experiences including a Bundaberg Rum night, a Smirnoff immersion event, as well as a luxury drinks experience led by Ketel One vodka and Johnnie Walker Blue Label.Job: Diageo Roadshow 2010 A total of 90 of the country’s up and coming bar professionals came together for this event on Queensland’s Gold Coast.Job: Cuervo Bartender Day Out Hosted during Sydney Bar Show week, bartenders from all over Australia gathered to sample the amazing range of luxury tequilas offered by Cuervo, including Platino, Reserva de la Familia and, of course, the sublime and rare 250.Job: Cuervo 250 Sydney Harbour Cruise Job: JOHNNIE WALKER TASTING SESSIONS Job: GUINNESS 5 CS TRAINING Job: BEHIND BARS ACADEMY Job: DIAGEO’S ALCHEMY PROGRAM The World Class program is Australia’s pre-eminent bartending and cocktail competitionJob: World Class 2009 The most influential cocktail competition of its time, The Smirnoff Black Copper Cup saw record numbers of bartenders vye for a place in its final. Job: SMIRNOFF BLACK COPPER CUP 2008 Job: JOHNNIE WALKER WHISKY MASTERS A hand crafted much loved book created for Smirnoff on the History of VodkaJob: Smirnoff History of Vodka Hand crafted linen napkins were created specifically for the Sangreita serveJob: Don Julio Sangrita Serve Napkins We've photographed hundreds of cocktails over the years. The images are used for a whole range of applications from marketing to training.Job: Alchemy Cocktail Photography We put together a short promotional video for BDMs outlining the programme's key benefitsJob: Alchemy Promotion Video A logo and venue material was created for this new Sydney barJob: Eau-de-Vie Branding We filmed and edited a series of videos showcasing each of the mixologists creating their signature cocktailJob: Eau-De-Vie Promotional Videos 12 still life, and 14 in-situ photographs were created specifically to be featured in a printed brochureJob: Reserve Visibility Photography Alchemy Ad CampaignJob: Alchemy Advertising An extensive website was designed for students to access training informationJob: Alchemy Website 12 videos created to train bartenders on best practice techniquesJob: Alchemy Training Videos A 16 page sales tool was created, outlining each of the modules, the program's benefits and how to registerJob: Alchemy Info Brochure The brief was to photograph and style 22 luxury Reserve Brands showcasing flavours and serving suggestionsJob: Reserve Portfolio Photography 24 Products were photographed for the Reserve Visibility CollectionJob: Reserve Visibility Product Photography